Definition

1. Noun:
   • Marketing research focused on consumers: "Consumer research" is a specific type of marketing research that systematically gathers and analyzes information about the behaviors, needs, motivations, and preferences of consumers or potential consumers. Its primary goal is to understand how people make purchasing decisions.

Usage and Examples

• Noun:
  • The company invested heavily in consumer research before launching the new product line.
  • Effective consumer research can reveal why a marketing campaign succeeded or failed.
  • The findings from the consumer research were presented to the board.

Advanced Usage

• "to conduct consumer research": to carry out a study on consumers.
  • It is standard practice to conduct consumer research during the product development phase.
• "consumer research findings/data": the results or information obtained from such research.
  • The marketing strategy was revised based on the latest consumer research data.

Variants and Related Words

• Market Research (n): A broader field that includes consumer research but also studies the overall market, competitors, and distribution channels.
• Consumer Insights (n): Key understandings about consumer attitudes and behaviors derived from research data.

Synonyms

• Market analysis (focused on consumers): Analysis specifically targeting consumer segments.
• Buyer behavior research: Research studying how individuals or groups select, purchase, use, or dispose of products.

Related Phrases

• Consumer research study: A specific project or instance of consumer research.
  • They commissioned a consumer research study to explore brand perception.
• Consumer research firm/agency: A company specializing in conducting this type of research.
  • We hired a consumer research firm to survey our target demographic.

Noun

1. marketing research that yields information about the motives and needs of different classes of consumers